United States Presidential election of 2012 is viewed as the first time in the history of the country's “social campaign”, and twitter has become the first choice of platforms for candidates to interact with the fans, which is potential to change public opinion towards. Obviously, those who get the best use of this trend during the campaign is sure to occupy a certain advantage.
In the Twitter platform wars between U.S President Barack Obama and a Republican presidential candidate Mitt Romney, the former has about more twenty million followers, and the latter is less than two hundred million. According to a research conducted by the authoritative media agency, it shows that the number of tweets released by Obama is 10 times more than Romney’s, gaining more support from people at this platform. However, Romney’s Twits has been shared and retweeted much more frequently, indicating that his fans are more active.
Team Obama use the platform in much more professional way. They know how to tweets in a way like a real person so as to be better understood. But Romney’s tweets is lacking in the “behind in the scenes” quality, which makes public have great interests to follow.
Obama get a positive sentiment infusion from his tweets like support for gay marriage and “no tougher job than being a mom” to praise all moms. Besides, he also use twitter as a means to build good image. Twitter users who concerned about the political news in Iowa once saw the advertisements paid by the 2012 U.S. presidential election candidates in January, one of which is from Obama for American. The Prompted Tweet goes like “Four years ago, Obama won the elections in Iowa, since then he has made a commitment to this country and fulfilled his promise as a president."And there is a link to the BarackObama.com, showing the video of the elections Obama won in Iowa.
Studies have shown that every three in Americans who are interested in politics have participated in social networking sites, and more than 70% of them will go to the polls. So, do you think who will be the winner, Barack Obama or Mitt Romney?
I think the differences between Obama and Romney's tweeting habits are great examples of the differences between Dem and Republican participation in the Groundswell.
ReplyDeleteRight now, I feel like there is still a lot time for tides to change in the election. Especially with platforms like Twitter, breaking news travels fast!