Tuesday, September 25, 2012

Obama PK Romney on Twitter

United States Presidential election of 2012 is viewed as the first time in the history of the country'ssocial campaign”, and twitter has become the first choice of platforms for candidates to interact with the fans, which is potential to change public opinion towards. Obviously, those who get the best use of this trend during the campaign is sure to occupy a certain advantage.
In the Twitter platform wars between U.S President Barack Obama and a Republican presidential candidate Mitt Romney, the former has about more twenty million followers, and the latter is less than two hundred million. According to a research conducted by the authoritative media agency, it shows that the number of tweets released by Obama is 10 times more than Romney’s, gaining more support from people at this platform. However, Romney’s Twits has been shared and retweeted much more frequently, indicating that his fans are more active.
Team Obama use the platform in much more professional way. They know how to tweets in a way like a real person so as to be better understood. But Romney’s  tweets is lacking in the “behind in the scenes” quality, which makes public have great interests to follow.
Obama get a positive sentiment infusion from his tweets like support for gay marriage and “no tougher job than being a mom” to praise all moms. Besides, he also use twitter as a means to build good image. Twitter users who concerned about the political news in Iowa once saw the advertisements paid by the 2012 U.S. presidential election candidates in January, one of which is from Obama for American. The Prompted Tweet goes like “Four years ago, Obama won the elections in Iowa, since then he has made ​​a commitment to this country and fulfilled his promise as a president."And there is a link to the BarackObama.com, showing the video of the elections Obama won in Iowa.
Studies have shown that every three in Americans who are interested in politics have participated in social networking sites, and more than 70% of them will go to the polls. So, do you think who will be the winner, Barack Obama or Mitt Romney?

Factors affect the audiences


Audiences will be easily affected by their emotions when judging a the media, and here are two factors that may inflence their choices.

I am deeply fond of the Priming Theory, which refers to the effect of some preceding stimulus on subsequent events. Because though media priming seems to have limited effects, it actually can have largely potential large effects. Take the 1992 Presidential Election for example. Nobody can imagine such an overwhelming famous president can be uncultivated because of the shifting media coverage fro international to domestic issues, which reflects political media does not influence what you think, but what information you use to make judgments. Another two models of priming, aggression priming and stereotyping priming are also introduced, and limitations are compared. But all these priming models have a problem in increasing accessibility, which can be a good direction for future research.
Emotion and Media Effects focuses on the emotion effect as the impetus for Media Selection, the outcome of Media Exposure and the Mechanism of Effect by using the methods of self-report and neurophysiological assessments. Emotion here classified into dimensional model and discrete model. They are different in whether emotion states are influenced individually or not. Zillmann’s MMT indicates that people may be aware of their reasons for media selection driven by hedonistic desires. What we see in media is similar to what happed in real life distinctly, so we will respond to media content as if it were true. Also both excitation transfer and desensitization will lead to the intensity of emotional response. Emotions can give rise to other three effects on message processing based on LC4MP, persuasion and aggressive behavior. As advanced development of technology, viewers can get better access to information online, and they also get more involved in social network, it will be meaningful to find out how media impact emotional lives.

Wednesday, September 12, 2012

The POST method for tapping the groundswell


As the rapid development of social media, there is a common problem to those people who do not know how to get involved in social networking space, which called groundswell approach-avoidance syndrome. The POST method is a perfect strategy that can solve such problem.
This problem has several symptoms, for example, patients are addicted to running after the articles talk about their fellow sufferers at sites like Facebook; they are also very nervous about answering superiors’ and subordinates’ questions about strategy in the Web2.0, because of the pressure of chasing technology.
The POST strategy has been one of the most popular ideas we’ve ever created, even though it’s so simple. P stands for people. We should generate our own customer profiles about what they are ready for, considering their Social Techno graphics Profile, in case of profile mismatch. O stands for objectives. You should have a clear objective, what you want to accomplish. Do you want to persuade your current customers to evangelize others, or to share information and collaborate with your colleges? Are you aimed at some kind of best customers or the whole groups’ marketing? Set your goals first, and you can find which technology is suit for you most. S stands for strategy. Here Strategies means what will be different after your plan is finished. Have you ever imagined having a two-way relationship with your best customers? Do you want to get more people involved in enhancing the products? Last but not least, T is technology. The means or platforms, like bloggers and wikis, those you can use to gather your customers. It will be obvious which technologies to choose if you figure out who are the people you want to talk to, what is your target and strategy.
There is no denying that many other problems may still arise when conducting this POST strategy, but as long as you use such approach flexibly, the groundswell approach-avoidance syndrome will be healed soon.

Web 2.0’ Effects on Public Relations in China


Web2.0 is a period of time in which people can share any information they want on the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue of a virtual community, In contrast to web1.0, where users are limited to the passive viewing of content that was created for them. Representative sites of Web 2.0 include FlickrCraigslistLinkedinTribesRyze FriendsterDelicious43Things.com and so on. And the primary applications of Web2.0 are BlogTAGSNSRSSwikis.
Social Media in China has been in a very special environment all the time because a lack of Press Laws. Thus people do not usually have the right to express their internal thought. Due to the rapid development during recent years, it seems that Chinese Media has overnight full liberalization, and Web2.0 works as a platform for it.
In traditional communication era, there was a theory called “Six Degrees of Separation”, which means that any two people can know each other all over the world only by six people. However, for example, the widely use of Weibo in China can subvert the old ways of exchanging information, only if people add each other as friends on the platform.
Now, ordinary people have the right to speak, adding the bottom-up feedback in public relations. Industry experts can publish professional judgment through the Weibo form and ordinary people also can express true feelings through forums, making industry events into a public event.
Previously, PR firms only need to communicate with the upstream, and now they have to pay attention both to businesses, government, industry, products, channels, and also concern that consumers care about, the socializing of media----emergence of Web2.0 makes the public more complicated.

My social network

           
             The social network I use most often is Q-Zone, which is a multimedia blog developed by Tecent Company in 2005. In China, the most widely used tool for chatting is OICQ, and Q-Zone is a subsidiary function of OICQ, so it is very popular among teenagers, adults or even old people.
              
            
             The social network I use most often is Q-Zone, which is a multimedia blog developed by Tecent Company in 2005. In China, the most widely used tool for chatting is OICQ, and Q-Zone is a subsidiary function of OICQ, so it is very popular among teenagers, adults or even old people.

             The importance of social media is beyond my imagination, I can take one for example, that is, it allows me to send out mass messages to the people in few seconds, both the known and unknown , breaking  the rule called “Six Degrees of Separation” in traditional communication. With its magic power, people even I can know how are the lives of your favorite superstars, making them as your close friends.