Are you still nervous about having no idea how to engage the relationships with your customers? Or you do not know how to increase your company’s branding popularity? Besides talking and listening to seek more customer insights in marketing, energizing is also a good approach.
Energizing customers means using the persuasive power of your enthusiastic customers for spreading brand benefits to other customers, whether potential or permanent ones. Energized customers are far more credible than any other media resources, like commercial broadcastings. Because most the commercial broadcastings use the exaggerate style to attract views’ attention, we will find the product are not as good as we expected, it is faked, so we do not want to believe in them. Conversely, if you hear the product from those who have used, it will be intriguing and more persuasive. And a research about “How much online North American consumers trust sources of information about products or services” show that 73% of the respondents get the recommendations from friends and family, 62% of them believe in consumer products and reviews.
One of the basic techniques given is energizing with ratings and reviews. The story how eBags turned Jim from a guy annoyed with his broken luggage into an eBag fan is just a good example Under most circumstances, if the product is broken, the companies will only replace a new one, but in this case, eBags even contact him and consult better suggestion for improving the design and quality. It will leave a professional brand image on customers. And the deeper the impression you leaves, the greater possibility your customers will write down their ratings and reviews, which in turn will be a great promoter for your products’ development.
Most of us may have the experience of shopping online. Numerous choices are there for you to choose from, and the price may vary greatly, but most of us will not choose the cheapest one or the most expensive one. We prefer to refer to their ratings and reviews, whether positive and negative, and choose the one with the best appraisal. Also, some shopping websites even have the function of array from the suppliers according to their satisfactory index. In such way, your customers have been energizied to be spokesmen.
Though many people do rely on reviews when deciding what to purchase, I usually just go with what's there. Especially if this is going to be something that I do not plan on using for a long amount of time, or does not have any reviews, I would get the cheaper option instead... I think there should be reviews on all products before they are allowed for sale on the internet. We should just have professional reviewers and critics look at products, and then we can have group think, homogeny, and quality products.
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