The POST method for tapping the groundswell

As the rapid development of social media, there is a common problem to those people who do not know how to get involved in social networking space, which called groundswell approach-avoidance syndrome. The POST method is a perfect strategy that can solve such problem.

This problem has several symptoms, for example, patients are addicted to running after the articles talk about their fellow sufferers at sites like Facebook; they are also very nervous about answering superiors’ and subordinates’ questions about strategy in the Web2.0, because of the pressure of chasing technology.

The POST strategy has been one of the most popular ideas we’ve ever created, even though it’s so simple. P stands for people. We should generate our own customer profiles about what they are ready for, considering their Social Techno graphics Profile, in case of profile mismatch. O stands for objectives. You should have a clear objective, what you want to accomplish. Do you want to persuade your current customers to evangelize others, or to share information and collaborate with your colleges? Are you aimed at some kind of best customers or the whole groups’ marketing? Set your goals first, and you can find which technology is suit for you most. S stands for strategy. Here Strategies means what will be different after your plan is finished. Have you ever imagined having a two-way relationship with your best customers? Do you want to get more people involved in enhancing the products? Last but not least, T is technology. The means or platforms, like bloggers and wikis, those you can use to gather your customers. It will be obvious which technologies to choose if you figure out who are the people you want to talk to, what is your target and strategy.

There is no denying that many other problems may still arise when conducting this POST strategy, but as long as you use such approach flexibly, the groundswell approach-avoidance syndrome will be healed soon.