Web2.0 is a period of time in which people can share any information they want on the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue of a virtual community, In contrast to web1.0, where users are limited to the passive viewing of content that was created for them. Representative sites of Web 2.0 include Flickr、Craigslist、Linkedin、Tribes、Ryze、 Friendster、Delicious、43Things.com and so on. And the primary applications of Web2.0 are Blog、TAG、SNS、RSS、wikis.
Social Media in China has been in a very special environment all the time because a lack of Press Laws. Thus people do not usually have the right to express their internal thought. Due to the rapid development during recent years, it seems that Chinese Media has overnight full liberalization, and Web2.0 works as a platform for it.
In traditional communication era, there was a theory called “Six Degrees of Separation”, which means that any two people can know each other all over the world only by six people. However, for example, the widely use of Weibo in China can subvert the old ways of exchanging information, only if people add each other as friends on the platform.
Now, ordinary people have the right to speak, adding the bottom-up feedback in public relations. Industry experts can publish professional judgment through the Weibo form and ordinary people also can express true feelings through forums, making industry events into a public event.
Previously, PR firms only need to communicate with the upstream, and now they have to pay attention both to businesses, government, industry, products, channels, and also concern that consumers care about, the socializing of media----emergence of Web2.0 makes the public more complicated.
Yeah, recent year has witnessed a significant development of social media in China. Globalization, communication technologies, and changing social values are reshaping patterns of social interaction as well as PR development. In the future, hope more and more people could participate in the social media network and express their thoughts and opinions freely.
ReplyDeleteI enjoy hearing about media in China. It's interesting to think that Chinese media may be "liberalized", yet Western media is still blocked. I am curious as to how Chinese citizens feel about that?
ReplyDeleteAlso, I'm not sure what you mean about PR firms communicating upstream?
Actually, Chinese media is not that liberalized, also the PR firms are under the goverment pressure until the occurrence of Weibo, which apply a very good platform for the ordinary people to express their diasatisfaction. So previously, if the public crisis arose, the PR firms only try to deal the problem on behalf of the interests of government or the upper class. But now, more people have paticipated and supervised on the social affairs, so PR firms have to take both the upperstream and the ordinary people into consideration.
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