Content Curation is the process of collecting information through the vast amounts of contents and organizes them around a certain theme. It is both beneficial to personal and organizations. It can be divided into four steps:
First and foremost, you should define and explain what you curate about. This is especially important for the organizations because it can contribute to group your audiences who are interested in your themes thus to build a community. The community will help to energize your company through sharing the information you post.
Keeping updates of your sources frequently and timely. Nowadays is a age of information cluttered times, the only way to make your audience loyal to your curation is to find out what they are looking for, and what is the most latest and useful sources.
Summarizing what you have found and making it organized. Since you have found much information through various means, it is important to classify. A piece of organized and high-value post will defiantly draw the attention from your audiences.
Analyzing the collection is one of a curator's essential tasks. To pick the good and get rid of the useless or wrong sources can add a lot of value to your online "collection".
Pinterest is a perfect tool for content curation.
The word Pinterest is made up of “pin” and “interest”, which means users on Pinterest can upload or sort through the whole internet of images and put them into a context based on their “interests”, known as “pins” on this platforms. Pinterest is a personalized media platform, but everyone in this platform can see each other’s interests through the function of "Pin It" button. And even those who are outside the platform can find the popular pictures belong to the same topic and save it.
Content curation is both beneficial to personal and organizations. Persisting in doing it will make your organization to be the thought leader of the specific area, in turn; every personal audience also can learn and get the professional knowledge from it.
The suggestions you provided to organizations that interested in content curation is constructive. Nowadays, since a lot of companies realized the importance and efficiency of content citation, how to use it effectively is also of great significance. Content curation tools as Pinterest are good platforms for companies' use based on the characteristic of their brand and the tool. In the future, I believe content curation will be the new trend of social media.
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